The Potential of Big Data for the Cross-National Study of Political Behavior.
In: International Journal of Sociology, Jg. 46 (2016-03-01), Heft 1, S. 8-20
academicJournal
Zugriff:
The U.S. presidential elections of 2008 and 2012 were a coming out party for Big Data applications in electoral studies. The Obama campaign developed a model of identifying individual voters that guided their campaign strategy to a successful outcome. This essay considers whether this model is exportable to elections and other aspects of political behavior in cross-national research. There is uneven development to date, but a growing awareness of the potential of Big Data electoral campaigns. More broadly, the essay discusses the current potential and limits of Big Data for the cross-national study of political behavior. The potential exceeds the actual applications, and there are major challenges for academic, theory-testing research using Big Data methods. It is unclear whether Big Data can successfully address these challenges. [ABSTRACT FROM AUTHOR]
Titel: |
The Potential of Big Data for the Cross-National Study of Political Behavior.
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Autor/in / Beteiligte Person: | Dalton, Russell J. |
Zeitschrift: | International Journal of Sociology, Jg. 46 (2016-03-01), Heft 1, S. 8-20 |
Veröffentlichung: | 2016 |
Medientyp: | academicJournal |
ISSN: | 0020-7659 (print) |
DOI: | 10.1080/00207659.2016.1130410 |
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