MILITARY MARKETING WARFARE: A COMPARATIVE REVIEW OF THE USE OF COMBATIVE PHILOSOPHIES AND TERMINOLOGY.
In: Journal of Marketing, Jg. 51 (1987), Heft 1, S. 135-137
Online
review
Zugriff:
The article reviews two books on marketing strategy. "Marketing Warfare," by Al Ries and Jack Trout and "Guerrilla Marketing," by Jay Conrad Levinson.
Titel: |
MILITARY MARKETING WARFARE: A COMPARATIVE REVIEW OF THE USE OF COMBATIVE PHILOSOPHIES AND TERMINOLOGY.
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Autor/in / Beteiligte Person: | Lusch, Robert F. ; Garsombke, Thomas W. |
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Zeitschrift: | Journal of Marketing, Jg. 51 (1987), Heft 1, S. 135-137 |
Veröffentlichung: | 1987 |
Medientyp: | review |
ISSN: | 0022-2429 (print) |
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