Volltext verfügbar nach Anmeldung bzw. im Campus-Netz.
Big Data Analytics Study for Media and Entertainment Industry – A Case Study on Becoming More Data-Driven in the Decision-Making Process
In: Business Wire (English), 2018-01-18
Online
Zeitungsartikel
Zugriff:
Quantzig, a global analytics solutions provider, has announced the completion of their latest big data analytics study on the media and entertainment industry. A global media and entertainment industry wanted to upsurge their focus on building stronger bonds with their most profitable customers. The client wanted to gain actionable insights into the metrics to expand customer loyalty and satisfaction and decrease churn rates. [ABSTRACT FROM PUBLISHER]
Titel: |
Big Data Analytics Study for Media and Entertainment Industry – A Case Study on Becoming More Data-Driven in the Decision-Making Process
|
---|---|
Autor/in / Beteiligte Person: | Quantzig |
Zeitschrift: | Business Wire (English), 2018-01-18 |
Veröffentlichung: | 2018 |
Medientyp: | Zeitungsartikel |
Sonstiges: |
|