Study on the intelligent system of sports culture centers by combining machine learning with big data

With the vigorous development of sports, people’s awareness of engaging in sports has gradually increased, and the requirements for a sports culture center have been higher. However, the service system of traditional sports cultures center is single, which cannot meet people’s growing experience needs. Therefore, it is urgent for the service system of sports culture centers to move towards intellectualization. Firstly, this paper discusses the service system of traditional sports culture centers and finds that there are some problems, such as slow transmission of information, poor sharing of resources, and weak flexibility of response, which seriously affect the consumer experience of users and restrict the development of sports culture centers. Then, with the help of computer network technology, the design of intelligent system architecture of sports culture centers is completed, which makes many intelligent subsystems interconnected and interoperable, integrates information, realizes the integration of data application network, and achieves the goal of resource sharing and function upgrading. Then, based on the intelligent system, the big data platform is built with the help of big data technology, and the support vector machine-back propagation (SVM-BP) neural network composite model is used to realize the prediction of the passenger flow in the cultural center, which provides guidance for adjusting the service plan in advance, effectively coping with the peak passenger flow and improving the user experience. Finally, through empirical analysis, we know that the design of an intelligent system greatly improves the service quality of cultural centers. The research results not only achieve a significant increase in passenger flow but also provide an effective way for the service of sports culture centers to move towards intellectualization.