How do provider companies create and capture value from big data technology: an exploratory multiple case study analysis ; Academy of management global proceedings

Big Data has emerged as a new digital paradigm that companies implement to transform existing business models and nurture their innovation activity. This has provided the emergence of a rich domain in terms of managerial and practical implications, typically addressed from the user perspective. However, we still lack a complete understanding of how companies that provide Big Data solutions can create and capture value from these solutions. Therefore, this paper explores the question how provider companies create and capture value from Big Data technology, drawing on a multiple case study analysis. The results present two main innovation service strategies based on Big Data technology and highlight how the stakeholders' network influences the relationship between strategy development and the effectiveness of the provider companies innovation process. ; 18-20 April 2018