A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry
In: The TQM Journal, Jg. 36 (2023-12-07), Heft 9, S. 1-21
academicJournal
Zugriff:
Titel: |
A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry
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Autor/in / Beteiligte Person: | Hu, Lala ; Basiglio, Angela |
Link: | |
Zeitschrift: | The TQM Journal, Jg. 36 (2023-12-07), Heft 9, S. 1-21 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 1754-2731 (print) |
DOI: | 10.1108/TQM-05-2023-0137 |
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