International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
1st ed. 2020. - Cham: Springer International Publishing, Imprint: Springer, 2020
Online
Monographie, Elektronische Ressource
- 1 Online-Ressource (XIII, 188 p. 29 illus., 13 illus. in color)
Ermittle Ausleihstatus...
Titel: |
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
|
---|---|
Verantwortlichkeitsangabe: | by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
Autor/in / Beteiligte Person: | Pegan, Giovanna ; Vianelli, Donata ; de Luca, Patrizia |
Lokaler Link: | |
Link: | |
Verwandtes Werk: | |
Ausgabe: | 1st ed. 2020 |
Veröffentlichung: | Cham: Springer International Publishing, Imprint: Springer, 2020 |
Medientyp: | Monographie |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XIII, 188 p. 29 illus., 13 illus. in color) |
ISBN: | 9783030335885 |
DOI: | 10.1007/978-3-030-33588-5 |
Schlagwort: |
|
Sonstiges: |
|