Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts
1st ed. 2022. - Cham: Springer International Publishing, Imprint: Springer, 2022
Online
Monographie, Elektronische Ressource
- 1 Online-Ressource (XV, 184 p. 28 illus., 18 illus. in color)
Ermittle Ausleihstatus...
Titel: |
Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts
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Verantwortlichkeitsangabe: | by Giovanna Magnani |
Autor/in / Beteiligte Person: | Magnani, Giovanna |
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Ausgabe: | 1st ed. 2022 |
Veröffentlichung: | Cham: Springer International Publishing, Imprint: Springer, 2022 |
Medientyp: | Monographie |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XV, 184 p. 28 illus., 18 illus. in color) |
ISBN: | 9783031048326 |
DOI: | 10.1007/978-3-031-04832-6 |
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