Ethics and Neuromarketing: Implications for Market Research and Business Practice
Cham: Springer International Publishing, Imprint: Springer, 2017
Online
Sammelwerk, Elektronische Ressource
- 1 Online-Ressource (XV, 209 p. 31 illus. in color)
Ermittle Ausleihstatus...
Titel: |
Ethics and Neuromarketing: Implications for Market Research and Business Practice
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Verantwortlichkeitsangabe: | edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu |
Autor/in / Beteiligte Person: | Thomas, Andrew R. ; Pop, Nicolae Alexandru ; Iorga, Ana Maria ; Ducu, Cristian |
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Veröffentlichung: | Cham: Springer International Publishing, Imprint: Springer, 2017 |
Medientyp: | Sammelwerk |
Datenträgertyp: | Elektronische Ressource |
Umfang: | 1 Online-Ressource (XV, 209 p. 31 illus. in color) |
ISBN: | 9783319456096 |
DOI: | 10.1007/978-3-319-45609-6 |
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